Increase reach and demonstrate your firm's excellence
CHAMBERS GLOBAL PRACTICE GUIDES PROMOTION KIT
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Should you require any further assistance or have any questions on how to market your content, please click the button below to speak to a member of our team.
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BACK TO TOPThank you for your contribution to Chambers Global Practice Guides. As a contributor, we are delighted to share with you our dedicated Media and Promotion Kit, which will provide your firm with detailed information on how to market and showcase its content across marketing channels.
We will provide you with digital assets designed for you to utilise on LinkedIn, X, Instagram,
Facebook and email signatures.
Example
"We are delighted to be a contributor for Corporate Tax Global Practice Guides. Our commentary on the tax sector provides expert insights on the industry’s regulatory authorities, companies’ legal risks, cross- jurisdictional issues and more. Read our overview for more expert commentary on the legal issues around tax. View the whole article here: [URL]"
Global Practice Guides badge usage
Correct use
Enhance your firm's online presence by displaying rankings on your website, linking back to your profile on Chambers.
Display your firm and lawyer achievements by writing a press release discussing your firm's rankings hosted on your firm's website.
Strengthen your reputation within your client base by informing them about your success. At the same time, drive traffic to your Chambers profile.
Make the most of your Chambers ranking and utilize the Chambers ranking badge to share with your followers to showcase your achievement.
Build trust with your existing and potential clients by using the Chambers ranking badge in your signature to display your firm's or individual's ranking success.
Showcase thought leadership by attending Chambers guide launches where you will discover trends and insights which you can then use as content for your own firm's activity.
These are simple steps firms and ranked individuals can follow to tap into the power of a Chambers ranking and strengthen their reputation.
To give you the complete picture of why top firms use Chambers to enhance their reputation, visit our why Chambers matters page below.
How can your firm leverage Chambers promotional activities?
Applying to your branding
Here you will find examples of how you can apply your Global Practice Guides badge
to your own branding and assets. Try creating a social asset with a quote from your
content and a your badge to highlight the topic you are covering to your followers.
Writing marketing content
We would recommend you state the guide and practice area in your
content or social post copy.
Highlight your key topic, as well as any
questions or trends your content covers. Always include the link to
your Global Practice Guides and tag Chambers. If there is a key topic
of discussion and answers to important questions within your content,
do also mention these.
How to market your contribution
Below you
will find details and instructions
on how your firm can market its
contribution. Digital assets which will be provided to you can either be
enhanced with your firm’s logo, or
remain non-branded.
LinkedIn / X / Facebook
1. Download and save the digital assets.
Using a graphic design program, add
your firm’s logo into the logo area
highlighted, or use the non-branded
version.
2. Write copy for your social platforms, highlighting your firm as a contributor to the guide with a short summary of your commentary along with a link to your guide.
3. Add the digital asset to your post
and upload.
1. Download and save the digital assets.
Using a graphic design program, add
your firm’s logo into the logo area
highlighted, or use the non-branded
version.
2. Using your mailbox software, add the signature to your emails and also add a hyperlink to your
Global Practice Guides.
Please ensure when using the Chambers Global Practice Guides badge that it is not
altered in any way and that you utilise the supplied artwork.
Do not change size relationship
of elements
Do not change size relationship
of elements
Social Media - How to use
Newsletter - How to use
Email footer - How to use
Do not distort vertically
Double-click to edit this text
Do not trim
Do not change the colour
Do not add
surrounding text
Do not skew
Do not add gradients
Do not rotate
Do not intercept
Do not change typeface
Do not blur, add textures, shadows or effects
Social media can be utilised as a powerful tool to share your team's expert views and analysis, help attract potential clients and build a strong online presence, helping brand awareness and growth.
How to promote your contribution on social media
Email Signature
A cost-effective, simple and high-impact way to also promote your content is by including a Chambers Global Practice Guides Contributor badge within your firm's email signature.
Help increase visbility, drive engagement and clicks to your content externally by placing a badge and guide link directly alongside your firm's details.
Reinforces expertise within email