Chambers Spotlight Guide Activity

Website and SEO

How can your firm leverage Chambers marketing activities and utilize these to promote your rankings?

Newsletters

PR

Social

Email Signatures

Events

Chambers promotional activities

Chambers runs promotional campaigns across all marketing channels, including website, SEO, social media, email, paid campaigns, and pre and post-guide launch. There is also a dedicated homepage tile for each new guide launch for maximum exposure and engagement.

Enhance your firm's online presence by displaying rankings on your website, linking back to your profile on Chambers.

Display your firm and lawyer achievements by writing a Press Release discussing your firm's rankings hosted on your firm's website.

Strengthen your reputation within your client base by informing them about your success. At the same time, drive traffic to your Chambers profile.

Make the most of your Chambers ranking and utilize the Chambers ranking badge to share with your followers to showcase your achievement.

Build trust with your existing and potential clients by using the Chambers ranking badge in your signature to display your firm's or individuals' ranking success.

Showcase thought leadership by attending Chambers Guide Launches where you will discover trends and insights which you can then use as content for your own firm's activity.

These are simple steps firms and ranked individuals can follow to tap into the power of a Chambers ranking and strengthen their reputation.

To give you the complete picture of why top firms use Chambers to enhance their reputation, visit our Why Chambers Matters page below. 

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 Promotional activities

How we promote the guide

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Promote your rankings

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The Chambers Spotlight legal rankings cover seven states, and identify the leading small to 
medium-sized firms in their respective legal markets.

How can your firm leverage Chambers promotional activities?

These are simple steps ranked firms can follow to tap into the power of a Chambers ranking and strengthen their reputation.

To give you the complete picture of why top firms use Chambers to enhance their reputation, visit our why Chambers matters page below.

Engagement

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All rights reserved

We promote all Chambers guides through dynamic, integrated marketing campaigns. Promotional activities for the Chambers Spotlight guides run pre and post guide launch to ensure the legal market is aware of the upcoming guide and is continually served content reinforcing the guide and the rankings available

How does Chambers promote the Spotlight Guides?

SEO

Website

Social

Article and rankings promotions via digital campaigns across LinkedIn, Facebook, X, Instagram and YouTube. Including in-house counsel targeted campaigns across each state

Prominent placement across homepage and guide page both pre and post launch to promote the launch, ranking tables, and firm profiles

Optimized content for search engines to increase online discoverability for ranked firms to connect with clients looking to buy legal services

Email

Content

Chambers Legal Topics analyze themes and insights drawn from the research into the guide. These are promoted across the homepage, guide landing page and social media

Communications to relevant in-house audiences and law firms to generate awareness and engagement with the rankings and launch

Law firm and In-house counsel engagement

82%

of the AM Law 50 firms have visited the Spotlight ranking tables or profiles

55%

of visitors to the Spotlight ranking tables and profiles work outside of legal services in the last 12 months

Visitors to our Spotlight rankings and profiles come from these top 5 industries:

1. Financial Services

2. IT Services and IT Consulting

3. Software Development

4. Insurance

5. Business Consulting and Services

Source: Leadfeeder (1 August 2024 –  31 July 2025)

Congratulations on being recognized in the Chambers Spotlight guide. This achievement reflects your firm’s dedication to providing outstanding legal services and solidifies your reputation as a leader in your market. Now is the time to capitalize on this accolade by showcasing your success to existing and prospective clients across your state and beyond.

With Chambers' promotional activities and strategic tools, you can amplify your ranking, whether through your website, social media or client communications, we’re here to help you leverage your Chambers Spotlight recognition to raise your profile and highlight the exceptional quality of your work.

Now you have been ranked in Chambers Spotlight, what's next?

83%

of the AM Law 100 firms have visited the Spotlight ranking tables or profiles

73.5%

of the AM Law 200 firms have visited the Spotlight ranking tables or profiles

“Chambers is the index of credibility. Being featured on Chambers helps us without of state law firms and in house counsel looking for referrals and representation.”

-  Spotlight North Carolina Ranked Firm

“Being ranked by Chambers shows we are an accomplished law firm.”

-  Spotlight Texas Ranked Firm

Discover the value of a ranking from other Chambers Spotlight ranked firms

“A Chambers ranking 'means something' because of the diligence they take on recognising law firms, there is no one like Chambers.”

-  Spotlight Texas Ranked Firm

“For us, Chambers is the undisputable global leader in legal rankings so we take your ranking as a part of our business proposition to our clients, which includes being the best attorneys we can and providing the most value to them. Chambers is currently our main marketing effort because we know the ranking will yield great benefits in terms of exposure and association with our core values.”

-  Spotlight Florida Ranked Firm

"We have found the recognition for our firm in Chambers Spotlight is an equalizer when we are competing for new business.”

-  Spotlight Texas Ranked Firm

“Chambers rankings give in-house counsel more confidence in practices with a lower headcount. They see it as riskier hiring smaller firms, but Chambers Spotlight helps with this.”

-  Small Firm in Texas

“The difference being listed in Chambers Spotlight has made to my firm has been noticeable. In conversations with potential clients, the easiest way to communicate that our firm is substantial is to say that we are Chambers rated. 

I can attribute the quality of the attorneys who now work with us, at least in part, to Chambers. Being recognized by Chambers has allowed me to continue to grow our high quality litigation practice. The Chambers Spotlight Guides serve an important role in letting smaller, high-quality firms, stand out.”

-  Spotlight North Carolina Ranked Firm

Our social audience

Instagram

5,000+ Followers

X

32,000+ Followers

Facebook

10,000+ Followers

LinkedIn

100,000+ Followers

Chambers Spotlight Guide Engagement

8,500+

30,000+

Ranking Table page views in the last 12 months

Visitors to the guide landing page in the last 12 months

23,000+

Department profile page views in the last 12 months

27,500+

Firm profile page views in the last 12 months

July 2024 to June 2025

“The cachet of being recognized as a practice leader by Chambers immediately has given us increased recognition and credibility within the industry and with potential clients. Very quickly, we received inquiries and saw lead generation by virtue of the Chambers recognition and listing. In fact, as a result of it, we were even approached by a non-US firm that was interested in working with us on cross-border matters; and we likely never would have connected with that firm but for Chambers. 

The Chambers team was an absolute pleasure to work with throughout the process. They synthesized their research into an accurate , succinct and powerful summary of our firm.”

-  Spotlight California Ranked Firm

-  Spotlight California Ranked Firm

“The Spotlight ranking has been the crowning moment of my career.”