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Rankings matter
89%
of in-house counsel respondents say that rankings influence which firm is awarded work
97%
of law firm respondents state that a legal ranking increases their ability to win more work or charge more for their services
About Chambers
For over 30 years, we have differentiated the best legal talent and delivered indispensable insights based on irrefutable data
Chambers.com gives high performing legal service providers the space to showcase their expertise and enable decision-makers to find the right provider for their needs
Visit ChambersSource: OC&C market survey 2023
Chambers has by far the highest NPS across both in-house counsel and law firms
It matters more to be ranked in Chambers
In-house counsel and law firms recognize the value of a ranking
Both in-house counsel and law firm respondents recognize Chambers as the
most prestigious ranking
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BACK TO TOPChambers promotional activities
Chambers runs promotional campaigns across all marketing channels, including website, SEO, social media, email, paid campaigns, pre and post guide launch. There is also a dedicated homepage tile for each new guide launch for maximum exposure and engagement
We promote all Chambers guides through dynamic, integrated marketing campaigns. Promotional activities for the Chambers Spotlight guides run pre and post guide launch to ensure the legal market is aware of the upcoming guide and is continually served content reinforcing the guide and the rankings available
How does Chambers promote the Spotlight Guides?
SEO
Website
Social
Article and rankings promotions via digital campaigns across LinkedIn, Facebook, X, Instagram and YouTube. Including in-house counsel targeted campaigns across each state
Prominent placement across homepage and guide page both pre and post launch to promote the launch, ranking tables, and firm profiles
Optimized content for search engines to increase online discoverability for ranked firms to connect with clients looking to buy legal services
Email
Content
Chambers Legal Topics analyze themes and insights drawn from the research into the guide. These are promoted across the homepage, guide landing page and social media
Communications to relevant in-house audiences and law firms to generate awareness and engagement with the rankings and launch
“Chambers is the index of credibility. Being featured on Chambers helps us with out of state law firms and in house counsel looking for referrals and representation.”
- Spotlight North Carolina Ranked Firm
“Being ranked by Chambers shows we are an accomplished law firm.”
- Spotlight Texas Ranked Firm
Discover the value of a ranking from other Chambers Spotlight ranked firms
“A Chambers ranking 'means something' because of the diligence they take on recognising law firms, there is no one like Chambers.”
- Spotlight Texas Ranked Firm
“For us, Chambers is the undisputable global leader in legal rankings so we take your ranking as a part of our business proposition to our clients, which includes being the best attorneys we can and providing the most value to them. Chambers is currently our main marketing effort because we know the ranking will yield great benefits in terms of exposure and association with our core values.”
- Spotlight Florida Ranked Firm
"We have found the recognition for our firm in Chambers Spotlight is an equalizer when we are competing for new business.”
- Spotlight Texas Ranked Firm
“Chambers rankings give in-house counsel more confidence in practices with a lower headcount. They see it as riskier hiring smaller firms, but Chambers Spotlight helps with this.”
- Small Firm in Texas
Law firm and In-house counsel engagement
77%
of the AM Law 100 firms have visited the Spotlight ranking tables
65%
of visitors to the Spotlight ranking tables and profiles work outside of legal services
Visitors to our Spotlight rankings and profiles come from these top 5 industries:
1. Financial Services
2. Information Technology and Services
3. Government Administration
4. Real Estate
5. Banking
Source: Leadfeeder (November 1, 2023 - October 1, 2024)
78%
of the AM Law 100 firms have visited Spotlight firm department profiles
81%
of the AM Law 100 firms have visited Spotlight firm profiles
Our social audience
Instagram
5,000+ Followers
X
32,000+ Followers
Facebook
LinkedIn
Chambers Spotlight Guide Engagement
8,000+
21,000+
Ranking Table page views in the last 12 months
Visitors to the guide landing page in the last 12 months
17,500+
Department profile page views in the last 12 months
13,500+
Firm profile page views in the last 12 months
January to December 2024
“The difference being listed in Chambers Spotlight has made to my firm has been noticeable. In conversations with potential clients, the easiest way to communicate that our firm is substantial is to say that we are Chambers rated.
I can attribute the quality of the attorneys who now work with us, at least in part, to Chambers. Being recognized by Chambers has allowed me to continue to grow our high quality litigation practice. The Chambers Spotlight Guides serve an important role in letting smaller, high-quality firms, stand out.”
- Spotlight North Carolina Ranked Firm