Chambers USA Guide Engagement

Website and SEO

How can your firm leverage Chambers marketing activities and utilize these to promote your rankings?

Newsletters

PR

Social

Email Signatures

Events

Enhance your firm's online presence by displaying rankings on your website, linking back to your profile on Chambers.

Display your firm and lawyer achievements by writing a Press Release discussing your firm's rankings hosted on your firm's website.

Strengthen your reputation within your client base by informing them about your success. At the same time, drive traffic to your Chambers profile.

Make the most of your Chambers ranking and utilize the Chambers ranking badge to share with your followers to showcase your achievement.

Build trust with your existing and potential clients by using the Chambers ranking badge in your signature to display your firm's or individuals' ranking success.

Showcase thought leadership by attending Chambers Guide Launches where you will discover trends and insights which you can then use as content for your own firm's activity.

These are simple steps firms and ranked individuals can follow to tap into the power of a Chambers ranking and strengthen their reputation.

To give you the complete picture of why top firms use Chambers to enhance their reputation, visit our Why Chambers Matters page below.

The Chambers USA legal rankings cover practice areas in all 50 states, including Washington, DC and at nationwide level.

We promote Chambers guides through dynamic, integrated marketing campaigns. Promotional activities for the Chambers USA guide run pre and post guide launch to ensure the legal market is aware of the upcoming guide and is continually served content reinforcing the guide and the rankings available.

How does Chambers promote the USA Guide?

SEO

Website

Social

Launch webinar, article and rankings promotions via digital campaigns across LinkedIn, Facebook, Twitter, Instagram and YouTube.

Prominent placement across homepage and guide page both pre and post launch to promote the launch, ranking tables, and overviews.

Optimized content for search engines to increase online discoverability for ranked firms to connect with clients looking to buy legal services.

Email

Launch Webinar

Content

Chambers Legal Topics analyze themes and insights drawn from the research into the guide. These are promoted across the homepage, guide landing page and social media.

Guide Launch webinars hosted by our research team sharing insights, trends, new developments, and rankings, as identified during Chambers research.

Communications to relevant inhouse participants and law firms to generate awareness and engagement with the rankings and launch webinars.

Why Chambers matters

Our social audience

Instagram

5,000+ Followers

X

32,000+ Followers

Facebook

10,000+ Followers

92,000+ Followers

Chambers USA 2023 Guide Engagement

657K+

880K+

Ranking Table page views in the last 12 months.

Users from the USA in the last 12 months.

395K+

Department profile page views in the last 12 months.

400K+

Firm profile page views in the last 12 months.

*From June 2023 to March 2024

First week engagement for Chambers USA 2023 guide

25K+

Users viewed ranking table pages.

18K+

Users visited the USA 2023 Guide page.

23K+

Users viewed law firm profile pages.

18K+

Users viewed department profile pages.